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Sheridan Blog

08.22.16
by Steve Musser

The ISMTE 2016 North American Conference recently completed its 10th annual meeting August 11-12 in Philadelphia, PA. Although a relatively young society, the International Society for Managing and Technical...

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08.18.16
by Susan Wiercinski

National Mail Order Catalog Day

To celebrate, let’s look at a few fun facts about mail order catalogs.

  • Depending on whom...
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08.15.16
by Laura Baker

Social Media InfluencersSocial media, in all its forms, continues to have a broad and growing reach across...

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08.02.16
by Brian Jud

overlooked stepNegotiating a large-quantity book sale can be a rewarding process. If you do a good job describing how your content...

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07.29.16
by Susan Parente

In the summer of 2016 in America, we are living in historic times, witnessing defining moments. Ceiling crashing moments. Yet, so many past moments – both important and mundane – have led up to this. As a woman thoroughly enjoying my 3+ decade-...

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07.14.16
by LeAnn Hartka

Ferris WheelSummer brings a lull between the boisterous spring and fall book show seasons and is the perfect time to review your...

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07.12.16
by Brian Jud

Left BrainstormingA core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a...

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07.07.16
by Susan Parente

AM&P Annual Meeting

This year’s Association Media & Publishing annual meeting was packed with great sessions! Salient pointers and...

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06.28.16
by Laura Baker

Assorted BooksSo you have an eye catching cover design, but you’re looking for a way to spice it up...

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06.24.16
by Susan Wiercinski

The USPS has release their proposed promotional calendar for 2017. The discount amounts still need approval by the PRC, so there’s no...

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