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Sheridan Blog

09.17.15
by Brian Jud

Our past experiences skew the ways in which we make judgments and decisions. However, our experiences are the result of how we interpret an event or circumstance. Further complicating the decision process is that our analysis is distorted by our...

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08.31.15
by Brian Jud

book publishing growthAs a book publishing-company executive seeking long-term growth, you have an obligation to re-examine your...

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08.26.15
by Matthew Halik

Have you looked back over your in-home rates for the first half of the year and wondered “what’s going on here?” In an article from...

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08.25.15
by Susan Parente

The Sheridan Press: A Century StrongOur founding company is more than halfway through its Centennial year and...

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08.11.15
by Laura Baker

Movie ClapboardThe purpose of a book trailer is to get viewers excited about purchasing and reading your book.  During the It’s a...

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08.04.15
by Laura Baker

Notes from the AAUP Annual Conferencecalendar

Sheridan Books attended the 2015 AAUP annual conference which...

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07.28.15
by Brian Jud

Deision makingAs publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend...

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07.14.15
by Laura Baker

open cartonWhen you order a book and it arrives at your home, office, or warehouse, there's nothing like that moment when you pop open the...

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06.29.15
by Brian Jud

When negotiating a large-quantity book order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your...

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06.16.15
by Laura Baker

Book FestivalsBEA may be the largest book fair in the US,...

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